B2B PRODUCT DEVELOPMENT • ERP SOLUTIONS • 2022
ERP SYSTEM for
Lexiconn Content Services
A unified enterprise resource planning platform designed to streamline communication and centralize complex workflows for global logistics firms.
Enterprise Resource planning
Figma · Desktop-first
Design System
Clients they serve include
Amazon Business
HDFC Bank
HDFC Ltd
Worldline
Findmypast
Indiadotcom (Zee)
SKC
+ more
01 — THE PROBLEM
Five tools.
Zero visibility.
Fragmented operations
Manual data entry across isolated silos led to significant delays and frequent human errors in tracking shipments.
Everything was manual
Status updates relied on physical paperwork and phone calls, making real-time cargo monitoring impossible.
The existing workflow was a patchwork of disconnected systems. Information siloed across five different platforms meant data was often outdated, inconsistent, and invisible to the decision-makers who needed it most.
No capacity visibility
Uncoordinated resource allocation caused bottlenecks at ports and inefficient use of global fleet capacity.
02 — USERS & ROLES
One platform,five perspectives.
Role-based access control reduces cognitive load by filtering out irrelevant data, while ensuring strict protection of sensitive client information across the supply chain.
Admin
Global platform control, user management, and system-wide analytics.
Client Servicing
Bridge between clients and execution teams for seamless delivery.
Writer
Core execution focus on content creation and logistical documentation.
Editor / Team Lead
Project oversight, quality assurance, and team capacity planning.
Client
External tracking, proof verification, and final delivery approval.
03 — Feature Scope
Nine modules for the full agency lifecycle.
The platform is architected around nine core pillars, each scoped from real-world operational data to eliminate friction at every stage of the shipment process.
✓
Recruitment
End-to-end applicant tracking for global logistics talent.
✓
Onboarding
Automated verification and documentation for new hires.
✓
Acquisitions
Client acquisition funnel and opportunity management.
✓
Project Planning
Real-time vessel and cargo allocation based on capacity.
✓
Delivery Ops
Last-mile tracking and digitized hand-off protocols.
→
Financials
Automated invoicing and vendor payout processing.
→
Data Analytics
Predictive modeling for port delay and fuel efficiency.
✓
Compliance
Centralized hub for international maritime regulations.
→
Client Portal
External dashboard for shipment visibility and approvals.
✓
Designed & shipped
→
In design / active development
04 — Freelancer Onboarding
A 5-level quality gate for writers.
We replaced manual, email-based screening with a structured recruitment funnel. This ensures that only the top 2% of applicants progress to our writing teams, maintaining high editorial standards across all ERP documentation.
Account Verification
Initial screening
1
2
Platform Welcome
Terms & orientation
Profile Creation
Portfolio & niche
3
Evaluation
Grammar & logic
4
Welcome Onboard
Live project access
5
Grammar Test
15
Avg score mins
Writing Assessment
2
Editorial reviews
Portfolio Samples
5+
Verified works
05 — Dashboard KPIs
Data that matters, surfaced daily.
Critical performance data points across five key metrics are mapped directly to live donut rings on the Team Dashboard, providing immediate health checks at a glance.
74%
Capacity Utilisation
(Planned / Actual Output)
62%
Avg Writer Task Load
(Tasks / Logged Resource Hrs)
83%
Deadline
Adherence
(On-time / Total Deliverables)
06 — Key Screens
Designed in full interaction states -
empty, filled, hover, and modal.
Before jumping into development, we wireframe and design every possible state for every high-impact screen. This rigorous process eliminates edge-case confusion and ensures a seamless transition from prototype to final ship.
Security
Auth Screen
Global
Secure sign-in with multi-tenancy support.
CS Dashboard
Management
Real-time ticket and client health overview.
My Projects
Personalized view of active logistics tasks.
Overview
Team Dashboard
The central hub for team leads to monitor office-wide performance, resource allocation, and project statuses in real-time.
06b — Project Form Detail
Client to project - in three forms.
Client Onboarding, Project Onboarding, and the Project Form carry every account from first signature to scoped brief — each one structured, validated, and built to replace the spreadsheet tab it used to live in.
Client Onboarding form
Project Onboarding Form
Project Form
07 — Design System
Visual language.
A consistent token system across 20+ screens ensures operational efficiency and a unified user experience for global logistics workflows.
08 — Outcomes
Shipped and In active use.
Live since September 2022, the platform has successfully replaced manual spreadsheet-based operations, providing a single source of truth for global logistics management.
7+
Global Offices
Unified
9
Core Functional
Modules Live
0
Manual Sheet
Processes Data